Latest publications:
Ambush Marketing in Sports

For companies, ambush marketing aims at benefiting from the success of sponsorship without entering into an official sponsor's commitment.

Article: Print

$US10.00

Published online: December 5, 2014

$US5.00
Text Analysis of Media Reports on the 2012 London Olympics

This study compared the selected news on the 2012 London Olympic Games (LOG) from two publications in the UK and US with a content analysis.

Article: Print

$US10.00

Published online: December 5, 2014

$US5.00
Journal of Sports Management and Commercialization , Volume 5, Issue 1, December 2014

Issue: Electronic

$US25.00

Issue: Print

$US100.00
An Exploration of Sources of Stress in Elite Adolescent Sport: A Case Study Approach

Article: Print

$US10.00

Article: Electronic

$US5.00
Case Studies of Schools Exemplifying Wellness and Lifetime Fitness Models

Article: Print

$US10.00

Article: Electronic

$US5.00
A Comparison of Gamesmanship Beliefs of High School Athletes and Coaches

Article: Print

$US10.00

Article: Electronic

$US5.00
An Investigation of the Youth Development Effects of a School-based Multi-sport Initiative for First-year Boys,

Article: Print

$US10.00

Article: Electronic

$US5.00
Aristotle, Academic Literacy, and America's Pastime

Article: Print

$US10.00

Article: Electronic

$US5.00
The Role of FC Barcelona in Fuelling Catalan Nationalism: Football and Regional Identity

Article: Print

$US10.00

Article: Electronic

$US5.00
The Impact of Alcohol Use Policies on the Emergency Department Census during College Football Games

Outcome results from a community-based initiative to lower morbidity related to alcohol consumption by spectators at a college football stadium

Article: Print

$US10.00

Article: Electronic

$US5.00