Sport Events as a Tourist Attraction: A Study of the Champions Youth Cup in Malaysia

By Aminuddin Yusof, Parilah M. Shah and Soh Kim Geok.

Published by The Sport Collection

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This paper reports the results of a study conducted on 307 subjects attending the Champions Youth Cup (CYC) soccer tournament, organized by the Ministry of Youth & Sports and Football Association of Malaysia. Professional soccer clubs from Europe, South America and Asia participated in the sport event. The survey instrument asked subjects questions regarding their gender, age, marital status, monthly income, highest education level, nationality, number of persons in the trip, whether they plan to return in the future and place of residence. Subjects were also asked their motives for attending the event using Wann’s (1999) Sport Fan Motivation Scale. Using Gammon and Robinson’s (2003) classification, subjects in the study were classified into three categories: (1) sport tourists, (2) other tourists and (3) local spectators. The results of this study suggest there are differences in the demographic profiles between the three groups of spectators. Factors such as escape, group-affiliation, entertainment and self-esteem were found to differentiate between sport tourists and local spectators. The results were discussed in light of earlier findings concerning sport tourist motivations. The potential of sport events as tourist attraction in Malaysia were also discussed in this paper.

Keywords: Sport Tourism, Tourist Motivation, Sport Event

The International Journal of Sport and Society, Volume 1, Issue 1, pp.69-110. Article: Print (Spiral Bound). Article: Electronic (PDF File; 791.771KB).

Dr. Aminuddin Yusof

Director, Sports Academy, University Putra Malaysia, Serdang, Selangor, Malaysia

Dr. Aminuddin Yusof is an Associate Professor at the Faculty of Educational Studies, University Putra Malaysia. In 2004, he was appointed as the director of the university’s Sports Academy. Dr. Aminuddin Yusof received his tertiary education in the United States; his B.A. from Wilmington College, his M.A. from University of Illinois at Urbana Champaign, and his Ph.D. from the University of Connecticut. Dr. Aminuddin has been actively involved in research and professional services in the areas of Sports Management, Sports Industry and Sports Tourism. In addition to his publications in national and international sports science and physical education journals and others, he has made invited and keynote presentations at various professional meetings such as the Malaysian Association for Physical Education, Sports Science and Fitness (PPJSKM) and International Council for Health Physical Education, Recreation and Dance (ICHPER) conferences. He is actively involved in professional activities with Persatuan Pendidikan Jasmani, Sains Sukan, Kesihatan dan Kecergasan Malaysia (PPJSKM) as Journal Editor (2003-2004), Program Chair of Research Bureau (2002-2003) and Program Chair for Academic and Professional Education Bureau (1999-2001). His professional services include, but are not limited to, as a program evaluator for the National Accreditation Board (LAN), a member for National Committee on Sports Science Guidelines, and as External Examiner, Sports Science Graduate & Undergraduate Programs for several Malaysian universities.

Dr. Parilah M. Shah

Senior Lecturer, Faculty of Education, National University of Malaysia, Bangi, Selangor, Malaysia

Dr. Parilah M. Shah is a senior lecturer at the Faculty of Education, National University of Malaysia. She obtained her M.A. and Ph.D. from the University of Connecticut, USA. Her research interests are second language acquisition, teaching of English to speakers of other languages, teaching of English for specific purposes (ESP), reading in English as a second language (ESL), and bilingual-bicultural education. She has presented several papers at both the national and international levels and has several publications in areas related to second language acquisition and learning.

Dr. Soh Kim Geok

Associate Professor, Serdang, Selangor, Malaysia