Cricket was introduced to India through British colonialism in the 19th Century, and cemented in Indian culture and identity following independence in 1947. More recently, processes of globalisation have seen cricket at the elite level in India emerge as a source of immense wealth which, in turn, has seen the Board of Control for Cricket in India (BCCI) gain unprecedented control of the global cricketing landscape. Concurrent to this so-called ‘Indianisation’ of global cricket has been the increased attention given to the concept of ‘development through sport’ in international development literature. Within this literature, however, there has been little discussion of the implementation of ‘development through sport’ initiatives in India. It is argued here that the extraordinary levels of wealth, global administrative power, and global television exposure currently attached to cricket in India, coupled with cricket’s status as one of the most coalescing features of Indian culture, presents it as a potentially powerful tool for development.
|Keywords:||‘Indianisation of Cricket’, ‘Development through Sport’, Cricket, India|
MA Candidate, Department of Geography, University of Otago, Dunedin, Otago, New Zealand