Website Adoption Choices by ‘Local’ Cricket Clubs and Associations

By Stephen Burgess and Scott Bingley.

Published by The Sport Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Local sporting clubs are turning to Internet technologies, such as club websites, to assist them in carrying out their regular functions. However, little is known about the effect that the adoption of these websites has on these clubs and their members. Using Rogers’ (2003) innovation-decision process as a guiding framework, this study examined four cricket associations in Australia, New Zealand and the UK with respect to their website adoption using a combination of surveys and website investigation. The survey results suggested that there can be major differences in the levels of adoption of websites by local sporting clubs across sporting associations. The website investigation revealed that the web presence of local cricket clubs was being widely used for providing information. However, the provision of real-time data in the form of up-to-date fixtures, ladders, results and player statistics did appear to require some institutional intervention from the sporting associations and the provision of such a service by a cricket peak body. Some clubs are experimenting with the use of social networking services such as Facebook, which can provide two way communications between the club and its members.

Keywords: Website, Adoption, Local Sporting Clubs, Cricket, I-D Maps, Innovation Diffusion

The International Journal of Sport and Society, Volume 3, Issue 1, 2012, pp.9-21. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.198MB).

Dr. Stephen Burgess

Associate Professor, Centre for Applied Informatics, Victoria University, Melbourne, Australia

Dr. Stephen Burgess is an Associate Professor in the School of Management and Information Systems at Victoria University, Australia. He has research and teaching interests that include the use of ICTs in small businesses (particularly in the tourism field), the websites of community based organisations, the use of user-generated content in tourism and B2C electronic commerce. He has received a number of competitive research grants in these areas. He has completed several studies related to website features in small businesses and how well websites function over time, including his Ph.D. from Monash University, Australia (completed in 2002). He has authored/edited three books and special editions of journals in topics related to the use of ICTs in small business and been track chair at the international ISOneWorld, IRMA, Conf-IRM and ACIS conferences in related areas. He has published in journals such as the Journal of Information Science, Information Systems Frontiers, the International Journal of Tourism Research and the Journal of Hospitality, Marketing and Management.

Dr. Scott Bingley

PhD Candidate, Centre for Applied Informatics, Victoria University, Melbourne, Australia