Local sporting clubs are turning to Internet technologies, such as club websites, to assist them in carrying out their regular functions. However, little is known about the effect that the adoption of these websites has on these clubs and their members. Using Rogers’ (2003) innovation-decision process as a guiding framework, this study examined four cricket associations in Australia, New Zealand and the UK with respect to their website adoption using a combination of surveys and website investigation. The survey results suggested that there can be major differences in the levels of adoption of websites by local sporting clubs across sporting associations. The website investigation revealed that the web presence of local cricket clubs was being widely used for providing information. However, the provision of real-time data in the form of up-to-date fixtures, ladders, results and player statistics did appear to require some institutional intervention from the sporting associations and the provision of such a service by a cricket peak body. Some clubs are experimenting with the use of social networking services such as Facebook, which can provide two way communications between the club and its members.
|Keywords:||Website, Adoption, Local Sporting Clubs, Cricket, I-D Maps, Innovation Diffusion|
Associate Professor, Centre for Applied Informatics, Victoria University, Melbourne, Australia
PhD Candidate, Centre for Applied Informatics, Victoria University, Melbourne, Australia