The Relationship of Athlete Identity, Athlete Satisfaction, and Performance: Critical Issues for Intervention

By Steve Dunn, Dale Jasinski, Gary Burns and Duncan Fletcher.

Published by The Sport Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

A survey instrument was developed to measure the relationship between athletic identity, athlete satisfaction and performance. Two hundred twenty nine surveys were distributed to eleven different NCAA Division 1 teams. The teams consisted of male and female teams in five sports (ice hockey, basketball, tennis, cross country, and one male lacrosse team. Findings indicated a significant correlation between Athletic Satisfaction and the coach’s ranking of the player’s value related to the team; a significant correlation between the mean athletic identity score and the performance; and a significant relationship between athletic identity and the value to the team score as assessed by the coach. These findings have the potential to impact both Athletic Directors and Head Coaches at the collegiate level. From the coach’s perspective, while it is important to be concerned with an athlete’s satisfaction with their program in terms of improving athletic performance, it is also important to understand which particular factor impact an individual’s satisfaction.

Keywords: Athlete Identity, Athlete Satisfaction, Coach Assessment, Performance, Intervention

The International Journal of Sport and Society, Volume 1, Issue 2, pp.157-170. Article: Print (Spiral Bound). Article: Electronic (PDF File; 626.969KB).

Dr. Steve Dunn

Professor, Department of Supply Chain and Operations Management, College of Business, University of Wisconsin Oshkosh, Oskosh, USA

Steve Dunn, Ph.D. CPIM. Professor of Business and Co-founder, Professional Athlete Transition Institute (PATI), a research and training center designed to help athletes adjust to another career when their playing days are completed. Helped develop numerous programs such as entrepreneurship, sports broadcasting, public speaking, sports management short course, etc. Our research has focused on the factors that lead to life satisfaction both during and after sports careers. We have expanded the focus to include NCAA and youth sports in the athlete supply chain.

Dr. Dale Jasinski

Professor, Department of Management, Quinnipiac University, Hamden, USA

Dale Jasinski, Ph.D. CPA. Professor of Entrepreneurship, Co-founder and Executive Director, Professional Athlete Transition Institute, and successful business owner prior to entering academia. Helped develop PATI courses and offerings to help professional athletes make the transition from playing to regular life with a high degree of life satisfaction. Developed program to assist athletes complete their college degrees.

Dr. Gary Burns

Professor of Psychology, Department of Psychology, Wright State University, Dayton, USA

Gary Burns, Ph.D. Professor of Psychology. Research interests center around the impact of intervention programs in specific settings, notably career transitions. Research assistant with Professional Athlete Transition Institute working on the impact of programming on athlete satisfaction and life satisfaction.

Duncan Fletcher

Director, Professional Athlete Transition Institute, Quinnipiac University, Hamden, USA

Duncan Fletcher Director of the Life After Hockey program for the Professional Athlete Transition Institute (PATI). Developed numerous intervention programs to help athletes make transition from playing to life after sport. Work with athletes on degree completion programs. Conducts research on factors that enable athletes to make successful transition.