The exclusive relationship between Netball, the major women’s sport in New Zealand, and the state broadcaster TVNZ, spans just short of the first half century of television and Outside Broadcast(OB)sport in New Zealand. The relationship grew from intermittent ‘dating’ in the first decade, to earnest entreaty for favour in the seventies, grudging respect leading to a proposal of marriage in the eighties followed by a strict post-nuptial contract thrown in to match the tenor of the times in the increasingly competitive broadcasting market of the 90s. Despite the ‘for better or for worse’ cycle of feeling valued and then sidelined by its ‘spouse’, coverage of the game on New Zealand television became the envy of the netball playing world. They all wanted what New Zealand had and couldn’t understand how the game achieved such a priviledged postion.
|Keywords:||Television History and Women’s Sport, Free-to-Air Broadcasting, Pay Television|
Senior Tutor, Department of Film, Television & Media Studies, University of Auckland, Auckland, Auckland, New Zealand