The End of the Affair: After 47 Years Netball New Zealand Establishes a Relationship with a New Broadcasting Partner

By Margaret Henley.

Published by The Sport Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The exclusive relationship between Netball, the major women’s sport in New Zealand, and the state broadcaster TVNZ, spans just short of the first half century of television and Outside Broadcast(OB)sport in New Zealand. The relationship grew from intermittent ‘dating’ in the first decade, to earnest entreaty for favour in the seventies, grudging respect leading to a proposal of marriage in the eighties followed by a strict post-nuptial contract thrown in to match the tenor of the times in the increasingly competitive broadcasting market of the 90s. Despite the ‘for better or for worse’ cycle of feeling valued and then sidelined by its ‘spouse’, coverage of the game on New Zealand television became the envy of the netball playing world. They all wanted what New Zealand had and couldn’t understand how the game achieved such a priviledged postion.

Keywords: Television History and Women’s Sport, Free-to-Air Broadcasting, Pay Television

The International Journal of Sport and Society, Volume 1, Issue 3, pp.135-146. Article: Print (Spiral Bound). Article: Electronic (PDF File; 615.163KB).

Margaret Henley

Senior Tutor, Department of Film, Television & Media Studies, University of Auckland, Auckland, Auckland, New Zealand

Margaret Henley lectures in film and media at the University of Auckland with a specialist interest in media sport and issues of Equity in tertiary teaching. She is engaged in doctoral research on the historical relationship of Netball, the major sport for women in New Zealand (an outdoor derivative of Basketball) and broadcasting. She has worked in broadcasting and alongside her academic lecturing she trains students for the television and media sport industry.