|Published Online: November 2, 2015||$US5.00|
A number of athletic departments at major US universities have endured embarrassing crises in the last few years. Poor communication was a source of these crises or exacerbated them. Proactive communication practices could have averted some of these crises. This article discusses the preliminary results and future direction of a research study designed to identify key communication challenges for athletic departments and to make recommendations as to how appropriate communication strategies could be used to mitigate and/or avert crises that are the result of not meeting these challenges. Preliminary results indicate that the two most important communication challenges faced by athletic departments are those between units within the department and those between coaches and student-athletes.
|Keywords:||Crisis, Communication, University Athletic Departments|
Journal of Sports Management and Commercialization, Volume 6, Issue 3, November 2015, pp.1-10. Article: Print (Spiral Bound). Published Online: November 2, 2015 (Article: Electronic (PDF File; 509.370KB)).
Associate Dean of Undergraduate Programs, Office of the Dean - College of Arts, Media and Design, Northeastern University, Boston, MA, USA
Professor, D'Amore-McKim School of Business, Northeastern University, Boston, MA, USA