Text Analysis of Media Reports on the 2012 London Olympics

By Fan Zhang, Jun Qiu and Flavia Cristina Drumond Andrade.

Published by Journal of Sports Management and Commercialization

Format Price
Article: Print $US10.00
Published online: December 5, 2014 $US5.00

This study compared the selected news on the 2012 London Olympic Games (LOG) from two publications in the UK and the US with a content analysis. News framing theory incorporated with the intergroup linguistic bias analysis was applied. We examined the topics and attitudes of 239 news articles at the macro level, and the intergroup linguistic bias of 17 articles at the micro level. The results showed that the publications were likely to use a biased language to reinforce the positive ingroup and negative outgroup impressions. The internal publications were more likely to cover topics related to national image building rather than economic benefits. Negative news was demonstrated to have higher value in both the internal and external publications. About half of the news was found to have negative attitudes towards the LOG.

Keywords: Content Analysis, London Olympic Games, Theme, Attitude, Linguistic Intergroup Bias

Journal of Sports Management and Commercialization, Volume 5, Issue 1, December 2014, pp.1-10. Article: Print (Spiral Bound). Published online: December 5, 2014 (Article: Electronic (PDF File; 445.133KB)).

Fan Zhang

Postdoctoral Scholar, Institute of Social Development, CASS, China

Dr. Jun Qiu

Professor, Department of Physical Education, Tsinghua University, Beijing, China

Dr. Flavia Cristina Drumond Andrade

Associate Professor, Department of Kinesiology and Community Health, University of Illinois at Urbana-Champaign, Champaign, Illinois, USA